Mkt Labs
Positioning & Messaging
for B2B Tech
Made Crystal Clear
About
Founder
Yogesh G Krishnan
Marketing Leader with 18+ years of experience in Product Marketing, Demand Generation & Content
Crystal Clear Insights
Deep understanding of your Ideal Customer Profile (ICP) and their unique needsOur approach dives into the psyche of your target audience, uncovering hidden motivations and pain points. We'll provide you with a comprehensive ICP report that goes beyond demographics, giving you actionable insights to inform your entire go-to-market strategy.
Ready to Go Marketing Frameworks
From sales decks to website copy, get the tools you need to hit the ground runningWe help you produce a suite of customized assets, each rigorously tested for effectiveness. These aren't just templates - they're tailored instruments designed to convey your unique value proposition across various channels. We'll also provide guidance on how to adapt these assets for different scenarios, ensuring maximum versatility and impact.
Pin Point Messaging
Messaging Guidelines to align your entire team - from founders to marketing, sales and customer successField tested messaging framework ensures consistency across all touchpoints, amplifying your brand's impact. This living document evolves with your business, providing a flexible yet cohesive narrative that resonates with your target audience and differentiates you from competitors.
Turn near-misses into bull's-eyes
Your positioning should be a deal-closer. If it's not hitting the mark, we'll fine-tune your aim.